Tips on Putting a Flyer Together

TIPS ON PUTTING A FLYER TOGETHER

Trix Bruce, ASLTA Professional Development Chair 2008

Put together a flyer and hand it out to participants and members of your community.

Make your flyer clear
Emphasize the benefits of your workshop
Be sure to make it easy to register!

Who is hosting the presenter?
Name of the school, sponsors, or organizations that are offering the workshop

Workshop Title: One line; bold font and style; clear, creative and interesting

Description: Essential words only; include specific educational objectives

Date:
Time:
Location:

Presenter’s Bio: Experience in presenting: Has he/she presented in the past? Where? No need for details about the presenter’s family, personal life, hobbies, etc. Write in third person (using “she” or “he”); list facts, not wishes; “write tight” (edit to remove excess wordiness); and add a “hook” (something to make readers remember the name)

How to register: By phone? Mail? Online? In person? State the payment options (Check? Money order? Paypal? Credit card? Cash?) Describe advance payment and “at the door” options

List of contact information: Name, phone, email (Be prepared for questions)

Add a picture or graphic: A photo of the presenter would be best

Before creating your flyer, think about what you know about the participants you would like to invite:

  • Who is your “audience” or “target market”?
  • What do you know about them?
  • What do they want?

Put flyers out by multiple avenues:

  • Online through your website, contact lists and partnering organizations
  • Print media
  • Word of mouth
  • Distribute/share in person